Use mixed or synthetic materials Use mostly authentic materials Ensure full sourcing verification Rely on certified suppliers and traceability Use Block Chain-tagged materials with full certification

Quality is inconsistent and unreliable Quality is generally acceptable with minor flaws High quality with only minor imperfections Meets industry standards with solid quality Exceeds Indian standards with exceptional quality

No focus on sustainability in production Use some sustainable materials in production Significant portion of materials are sustainable Primarily eco-friendly materials used in production Fully committed to zero waste production practices

No defined strategy for customer experience Customer experience strategy needs improvement Customer experience is generally satisfactory Customer experience is well-managed with good communication Provide exceptional and personalized customer service

No clear policy for fair wages and safety Pay legal minimum wages with basic safety measures Fair wages with some improvements needed in safety Fair wages with safe working conditions for all Standard market wages with safe, healthy working conditions